Partnering with Visys, the holistic way
We reach our customers via different channels-to-market. Besides our traditional direct sales force (direct market approach), Visys also approaches the market through peer-to-peer partnerships with international and local Original Equipment manufacturers (OEM) or local trading and distribution companies (indirect market approach). In the indirect market approach we look for partners with strong customer interaction who are interested in state-of-the-art technological leverage at a fraction of in-house development.
Visys scouts pro-actively and independently the food and non-food processing market to spot potential vision challenges that can be solved through our automated optical sorting and inspection technologies. We do this according to the principles of our “ RE active PRO active – certified partner program” , mostly through intense customer interaction, by active participation to forums or conferences and through direct input from the industry, government bodies or our partners.
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REactive approach:
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Our partner introduces Visys to an existing inspection or sorting challenge. He brings the problem to us. We find the optimal sorting solution or configuration based upon our experience, applied research or assess it for further applied research. |
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PROactive approach:
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Visys actively scouts the market for outstanding sorting and inspection challenges by direct communication with end-user processors and knowledge workers, participating in forums and by our numerous contacts with industry and government bodies. In this approach Visys brings the sorting issues to the attention of our partner and validates business interest. |
After this initial introduction to the sorting challenge, we carry out a skill-set analysis. This enables us to see if we technological can overcome the sorting challenge. Depending on the characteristics of the challenge (the location, the market...), we propose subsequently a pallet of optical products and services.
In an OEM partnership this results mostly into a plug-in solution (which comprises mechanical, electro-optical components and software) whereby our partner mostly carries out the end-user assembly, sale and customer service. Whilst providing a plug-in solution, we also train our partners and assist them in maintaining client relationships. We have opted for this approach to play on our strengths and to keep us on the nexus of leading edge technology and applications, whilst our partners cherish the production and ongoing customer relationship. .
We have an
accredited partner programme and distinguish between the following
worldwide Channel partners:
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OEM partners
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Original Equipment Manufacturer (Processing line builders, system builders...) who incorporate our proprietary solutions into an end-user device, system or apparatus. (Visys or private label branded). |
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VAS partners |
Value-added services partners who provide local customer support within their skill-set. |
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Agencies or distribution partners
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Value-added agencies or distribution partners who have a special existing relationship in a certain market and are looking to leverage that with our novel technologies. |
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Technology partners
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Partners with whom we exchange or co-develop new systems or technologies . |
